You might remember the Fendi show at the Fontana di Trevi in Rome. So it’s not only about the clothes but also about creating beautiful and luxurious shows. Haute Couture for these Maisons today is more about the image of the brand and the value and perception of it so that other luxury products such as shoes, bags but also perfumes, and licensing ventures earn greater returns for the company.Įvery year Haute Couture exhibitions or events are held at some of the most famous and extravagant museums and exquisite locations across the world and the fashion capitals. Some of the first couture houses such as Balenciaga, Chanel, Dior, Yves Saint Laurent… still exist today, under the leadership of modern designers but custom clothing is no longer the main source of income. Clients selected one model, specified colors and fabrics, and had a duplicate garment tailor-made. Inside a salon couturiers presented their looks to clients live on models. ![]() Charles Frederick Worth (1825–1895), is widely considered the father of haute couture. ![]() ![]() Haute Couture houses must present a collection of no less than 50 original designs - both day and evening garments - to the public every season during a fashion show in January and July.Īpproved fashion houses can be supported in strategic, communication, marketing, and economic, technological, cultural, and even political possibilities.using an atelier (workshop) that employs at least 15 full-time staff.making custom garments for private clients with one or more fittings.having an atelier in Paris that employs at least 20 technical workers.The fashion houses that are part of this elite group must adhere to strict rules decided by Chambre Syndicale de la Haute Couture which includes: So what are the rules to becoming part of this elite group of couturiers? Couture Houses It doesn’t matter how amazing your dresses are or how luxurious the fabrics are. So yep, you can’t wake up one day and decide to become an haute couture fashion brand. You might not know that the term “Haute Couture” is legally protected and so it can only be used by brands approved by the French Ministry of Industry. One Giambattista Valli couture gown can take approximately 240 hours and 6,000 meters of fabric to create. Certain pieces are valued at upwards of $100,000.Įach outfit takes between two and three months of work. And yes, this comes at a price even though at that level, the price tag or budget is not even considered. Haute couture garments are made entirely by hand by the industry’s most skilled artisans and craftsmen and represent the best quality fashion money can buy. ![]() Which, as you can probably say, is not possible in any other ready-to-wear collection in fashion where you just pick the clothes ready for you in stores. And clients are able to choose things such as the weight of the yarns used in garments according to where they live. In the couture sales salons, you can find designs made to order. Haute couture in fact means that all the pieces are constructed by hand from start to finish and they are made from high-quality fabrics and sewn with extreme attention to detail and finished by the most experienced and capable sewers. “Haute Couture” translates literally from French “high dressmaking”, which is basically the creation of exclusive custom-fitted clothing. Let’s begin with the significance of this word.
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